The German PAY TV provider Sky has increased revenues gained through football licences. In fact, 10% of the entire football licence-based revenues belong to Sky alone. According to a recent study held by HMR International, its revenues equal to the total player-budget of the famous Bundesliga teams,  FC Bayern München, Schalke 04, Borussia Dortmund and VfL Wolfsburg. The research also shows that the platform’s “sky-high” revenues are not only a major contribution to the sport industry, but also to the food and  gastronomy industries.